About Us
Because better education creates better practitioners, and better practitioners create a safer, stronger future for permanent makeup.
About The PMU Professional Trust
Founded by practising professionals with a passion for raising the bar, our mission is to create a more consistent, competency-led approach to training that better prepares artists for safe, confident and successful practice.
Through collaboration with some of the industry’s leading educators and specialists, we are developing a standardised pre-learning programme, ensuring every learner receives a strong foundation in essential theory before practical training begins, regardless of where they study.
As a not-for-profit organisation, any surplus is reinvested into initiatives that benefit the profession, including educational resources, workshops, research and projects that continue to raise standards across the PMU industry.
Because better education creates better practitioners, and better practitioners create a safer, stronger future for permanent makeup.
Meet The Founders
Layla Hinchen
Layla is a visionary industry leader with over 23 years of industry experience.
As a highly acclaimed award-winning Permanent Makeup artist, esteemed educator, and the creative force behind the celebrated PMU Circle platform, Layla is dedicated to excellence in every aspect of the industry.
Driven by her passion for raising industry standards and her commitment to lifelong learning, Layla is proud to have trained with numerous leading artists around the world and relishes every opportunity to impart her expertise to other professionals.
Lucy White
Since entering the PMU industry in 2014, Lucy has built an award-winning career and a thriving high-street clinic booked months in advance for the last 12 years.
Probably best known for her eyeliner techniques and her ability to tattoo challenging ‘not so Instagram’ canvases, alongside being trusted as a BUPA-recognised areola tattooist by leading breast surgeons, Lucy blends high-level artistry with clinical precision and a passion for helping people regain their confidence.
Now, as a qualified assessor and owner of an VTCT training academy, she dedicates her time between her loyal clientele and mentoring the next generation of PMU artists and successful businesswomen.
Our Core Principles
Because accreditation should represent more than paperwork. It should represent trust.
We aspire to create an education system where every accredited academy delivers consistent, evidence-informed training, every educator is supported to continuously develop, and every student enters the industry with the confidence and competence to practise safely.
Our long-term vision is to establish a recognised pathway from private accreditation to nationally regulated qualifications, helping shape the future of PMU education for generations to come.